Resume

LEEZEL G. TANGLAO

I’m a data-driven multimedia editorial leader with 20+ years of news experience across local, national, international and startup media companies. I’m looking to help local news publishers to deliver audience drive and data informed tailored content to loyal and new, diverse audiences while cultivating long term sustainability strategies and tactics. Through my community non-profit work with the Filipino Young Leaders Program (FYLPRO), I manage a private and public grant portfolio worth more than $500K through the Tayo project, which started out as a virtual help desk to combat misinformation during the pandemic for the Filipino American community.

COMPETENCIES

Editorial Global Leadership – Audience Development – Content Development – Marketing - Product Management – Project Management – Business Development – SEO – Paid Targeting – Data Analysis

PROFESSIONAL EXPERIENCE

The Dallas Morning News, Dallas Texas - August 2022 to Present

Assistant Managing Editor, Digital (July 2023 to Present)

• Oversee audience team, multiplatform and planning teams and research department and set strategy to grow and retain

audiences in the North Texas markets

Senior Digital Director (August 2022 to July 2023)

  • Oversee growing audience team, expanding breaking and trending team and research department

  • Oversee real time content creation based on trending topics, breaking news and timely, high-utility information

  • Make daily content decisions based on news judgment, knowledge of platforms and insights from audience metrics

  • Help newsroom understand how audiences consume content across digital platforms

  • Monitor newsrooms overall progress on daily/weekly/monthly audience goals and KPIs for digital and social, suggesting course changes, noting best practices and offering other feedback as appropriate

  • Serve as the key newsroom contact for content management system and other platform questions, concerns and training

  • Oversee the planning, programming, production, packaging and promotion of newsroom content across various digital platforms, with an emphasis on mobile platforms

The Points Guy (Red Ventures) - February 2021 to July 2022

Director of Audience Insights and Innovation

  • Create new ways to measure the long-term value of content and tools to drive decision making

  • Develop best practices around linking to maximize user engagement and SEO value

  • Setup a feedback loop to analyze existing topics, brands and destinations covered and to refocus efforts on key areas

  • Identify patterns in news coverage that resonate and implement recommendations off those patterns

  • Build strong cross-functional relationships to help bridge SEO priorities and best practices with editorial roadmap and style guide requirements, data-based insights with editorial priorities, and editorial needs with product team roadmaps

  • Work with the team to create content KPIs that measure long term value

HuffPost, New York City, NY - September 2019 to February 2021

Senior Editor for Membership and Innovation

  • Ran day-to-day membership operations and testing, working with product, marketing and others 

  • Identified and developed new areas and opportunities for connecting with and keeping audiences

  • incubated and led experiments to test and assess new frontiers in storytelling and journalism

  • Instilled data-driven decision-making in the newsroom, leading and coordinating tests and iterations among teams

StatFury LLC, New York City, NY - June 2018 to Present

Principal Consultant

  • Founder of media consulting firm that specializes in data-driven journalism, content strategy, audience development, product management, project management and business development

  • Clients include: Breaker Magazine, Columbia Journalism Review, Asian American Journalists Association

Reynolds Journalism Institute, University of Missouri, Columbia - June 2019 to January 2020

Non-residential Fellow 2019-2020

  • Selected as one of seven fellows out of 400 applications to build a tool that will help journalism

  • Project: a tool that will help provide a more objective and holistic view into how a news story impacts the community 

Associated Press, New York City, NY - September 2018 to August 2019

Audience Engagement Lead

  • Pioneering leader for newly created (part-time) position of audience engagement and development at the world’s largest wire/syndication service

  • Embedded with the Health and Science team to consult and build data processes and literacy in partnership with product, sales, marketing, business development and editorial to optimize content for B2B and B2C customers 

  • Initiated relationships with Flipboard, Linkedin and Smartbrief to drive traffic and awareness to AP’s B2C site

CNNMoney (Now CNNBusiness) & CNN, New York City, NY - June 2014 to May 2018

Assistant Managing Editor, Programming

  • Managed, hired and recruited global team of 12+ multi-platform editors for Money, Tech, MoneyStream app, Travel, Entertainment and HLN (team members were located in New York, London, Hong Kong, San Francisco and Los Angeles)

  • Oversaw strategy of presentation and packaging of content across all platforms (social, desktop, mobile, tablet, apps, OTT, newsletters, Apple News, VR, and other front facing products); supplied content to specific audiences 

  • Worked closely with editorial to guide content calendar, story decisions and strategic evergreen content for SEO

  • Managed a 6-figure social seeding budget to target premium, first tier markets to increase monthly unique visitors

  • Partnered with product and tech teams to optimize onsite social experiences across all platforms

  • Worked closely with content development/revenue teams to create content/rollout/go to market strategies 

  • Amplified audience acquisition and engagement and monetization by creating editorial products such as SURGE

  • Reported results and progress to leadership and promoted data democracy and literacy across the company

Senior Multiplatform Editor

  • Headed and created digital war room team in a data-driven strategy to affect real-time editorial decisions

  • Implemented data-driven strategy to drive unique visitors which resulted in CNNMoney’s Comscore ranking to move from #7 to #4 in 18 months

  • Observed content planning, packaging, and promotion of all content on U.S. and international editions of CNNMoney.com, mobile web, iOS, Android, OTT, article pages, newsletters, and other user-facing products

CBSNews.com, New York City, NY - April 2014 to June 2014  

Freelance Editor – Writer 

  • Stayed abreast of health, science, and tech verticals to compose stories for CBSNews.com

  • Ensured proper packaging for content on “CBS This Morning: Saturday” homepage and directed web extras

VICE News, Brooklyn, NY - March 2014 to June 2014   

Freelance Online Editor

  • Managed Twitter, Facebook, and Tumblr accounts as well as news gathering during nights and weekends while managing content and drafting headlines for web stories

  • Served as editorial point person on live streams with ground crews globally to monitor story feeds. 

NowThis News, New York City, NY - Oct. 2013 to Feb. 2014  

Multiplatform Editor

  • Guided direct report and Intern while refining headlines to ensure clickable and optimized SEO

  • Packaged content / videos across mobile and Instagram, Vine, and Facebook while tweeting video for live events

  • Pitched stories creatively to partners such as MSN, AOL, Buzzfeed, Washington Post, and AdSpace

ABC News, New York City, NY - Aug. 2010 to Oct. 2013   

Homepage Editor

  • Oversaw content management, initiatives, presentation of stories, videos, and blogs

  • Posted breaking news banners, sent emails and iPad/mobile push alerts, and streamed live video 

  • Composed and revised unique stories for site while delegating assigned stories to writers and global correspondents

  • Guaranteed digital integration across all ABC News platforms by collaborating with producers/reporters from Good Morning America, World News with Diane Sawyer, 20/20, Nightline, The Week, and radio

  • Orchestrated programming of ABC News’ iPad and curated content on ABC News tab on Yahoo News

KCBS/KCAL, Studio City, CA - July 2008 to July 2010   

Online News Producer 

  • Focused on updating cbsla.com (formerly cbs2.com) and kcal9.com sites during overnight shifts

  • Developed slideshows from wire and user generated photos, cut videos, and sent email/text alerts 

  • Updated Facebook and Twitter accounts; submitted content to news aggregators

  • Studied local, national, and international news wires for KCBS/KCAL and CBS local digital media group

The Press-Enterprise, Riverside, CA - Dec. 2004 to July 2008    

Multimedia/Mobile Journalist & Metro Reporter

  • Fulfilled role of 1st responder to breaking news, filed stories, shot stills, and edited videos from the field

  • Won 1st place for Best Cultural/Diversity story with 50K+ circulation for the story “65 Strike Set Stage for Farm Labor Cause” from Society of Professional Journalists Inland Southern California Chapter

TECHNICAL SKILLS

Languages: English (Fluent), Tagalog (Intermediate) & Kapampangan (Intermediate)

Programs: Excel, HTML, CCI, DTI Speedwriter, QuarkXPress, Final Cut Pro, iNews, Photoshop, Sketch, Premiere, Basalmiq

CMS: CMS3 (CNN) ContentEditor (ABC), Iris (CBS), PD2 (Yahoo), WordPress, Django, Byond VR, AP ELVIS, HuffPost (Athena)

Product/CRM/Email: Confluence, Jira, Trello, TestFlight, Hockey, Salesforce, Mailchimp, Pardot, Epsilon

Analytics: Omniture, Chartbeat, Google Analytics, Parsely, Apple News, SocialFlow, Sprinklr, Optimizely, Conductor, Looker, Bitly, Outbrain, Brightedge, Similarweb, Dataminr, Newswhip, Shareablee, Clicktail, Crowdtangle, Naytev, Domo, Live Metrics, Tableau

LEADERSHIP

SPEAKING ENGAGEMENTS

  • International Communication Association (ICA) Conference, Gold Coast, Australia, June 2024

    Panelist - “Fighting Misinformation Through Digital Forensics in the Classroom and Newsroom.”

  • National Communication Association (NCA) Conference, National Harbor, Maryland Nov. 2023

    Panelist - “Misinformation, Social Media, and Equity among Asian American and Pacific Islanders” as part of the NCA pre conference session, “Using intersectional approaches in equity focused applied communication research: insights from multidisciplinary teams”

  • Asian American Journalists Association (AAJA) Convention, Washington D.C. July 2023

    Panelist - “Confronting Model Minority Myth” and “Disinformation & Democracy (The Henry Luce Foundation Presents)”

  • Asian American Journalists Association Los Angeles Chapter (AAJA-LA), Los Angeles, CA July 2023

    Panelist - “Community engagement in health reporting”

  • Maynard 200 Fellowship Program, Texas Christian University, Fort Worth, TX June 2023

    Speaker - “Aligning on Audience Needs”

  • RightsCon, Costa Rica June 2023

    Speaker - “Cross-country collaboration and machine learning to empower diaspora and migrant communities to counter

    misinformation” and “Diasporic Narratives: Addressing Transnational Disinformation in Asian and American Communities”

  • International Communication Association (ICA) Conference, Toronto, Canada May 2023

    Panelist - “Disinformation, Polarization, and Propaganda in the Digital Asia Diasporas: Toward Community-Engaged, Mixed-Method Approaches -What We Find From Community-Based Fact-Checking Initiatives”

  • National Academies of Sciences, Engineering and Medicine, Washington, D.C. April 2023

    Panelist - “Understanding and Addressing Misinformation About Science: A Public Workshop”

  • Congressional Briefing on Digital Rights, Senate Visitors Briefing Room, Washington, D.C. March 2023

    Speaker - “A Roadmap for Protecting Digital Civil Rights” Coordinated by Free Press and the Disinfo Defense League along with sponsors Congresswoman Yvette Clarke (NY) and Senator Ben Ray Lujan (NM)

  • Speaker, “You’d Better Know Your Audience: Lessons from CNNMoney’s War Room,” Society of American Business Editors and Writers conference, Seattle, Wash. April 2017

  • Filipino American National Historical Society - Conference Speaker 2016 - Filipino Cultural Values

EDUCATION 

University of California, Los Angeles, CA - June 2010

Master of Arts in Asian American Studies

Loyola Marymount University, Los Angeles, CA - Dec. 2004

Bachelor of Arts in English | Concentration: Writing | Pre-Journalism Certificate

Minor: Asian Pacific American Studies